Bring Firebull
To Your Shelves.
We partner with supermarkets, grocery chains, and regional distributors who want a high-velocity, premium charcoal brand that drives real category growth.
A Brand Consumers
Already Trust.
Firebull has built a loyal following through direct-to-consumer sales, Amazon, and word-of-mouth. When it hits retail shelves, customers recognize it — and they buy it. That means less promotional spend for you and faster inventory turns.
- Premium lump charcoal — burns hotter, longer, and cleaner than briquettes
- 4.8★ average rating across 12,000+ verified reviews
- 180K+ social followers driving organic in-store demand
- Sustainably sourced — a growing purchase driver for grocery shoppers
Who We Work With
Supermarkets & Grocery Chains
From regional independents to national chains — Firebull moves fast off shelves. High velocity, strong margins, and a brand that sells itself.
Regional Distributors
Become the exclusive or preferred Firebull distributor in your territory. We support you with marketing assets, co-op programs, and dedicated rep support.
Warehouse & Club Stores
Bulk-pack SKUs available for warehouse format. High-volume pallets, custom packaging, and competitive case pricing.
Import & Export Partners
Looking to bring Firebull to new markets? We work with international distributors and importers to expand our global footprint.
Available SKUs
All SKUs are shelf-ready with retail-optimized packaging, UPC codes, and planogram support. Custom pack sizes available for warehouse formats.
| Product | Size | Case Pack | UPC | MSRP | Trade Cost |
|---|---|---|---|---|---|
| Firebull Original | 8 lb bag | 6 units/case | 8 52345 00101 2 | $24.99 | From $14.50 |
| Firebull Original | 16 lb bag | 4 units/case | 8 52345 00102 9 | $39.99 | From $23.00 |
| Firebull Pro Blend | 20 lb bag | 3 units/case | 8 52345 00103 6 | $49.99 | From $28.50 |
| Firebull Starter Bundle | Multipack | 2 units/case | 8 52345 00104 3 | $59.99 | From $34.00 |
* Trade cost varies by volume tier and territory. Contact us for a custom quote.
How the Process Works
Submit Your Inquiry
Fill out the partner application below. Tell us about your business, territory, and estimated volume.
Intro Call
Our wholesale team will reach out within 48 hours to discuss your needs, territory, and pricing structure.
Receive Your Trade Pack
Get access to our full trade catalog, planogram recommendations, and co-op marketing materials.
First Order & Onboarding
Place your first order with dedicated onboarding support. We handle logistics, you handle the shelf.
We Don't Just
Drop & Disappear.
Every trade partner gets a dedicated account manager, access to our full marketing toolkit, and ongoing support to maximize sell-through. We're invested in your success.
Partner Application
Tell us about your business and territory. Our trade team will follow up within 48 hours with pricing and next steps.